Assisting the launch of the new MINI
Minimaster and some of our customers and friends
had the chance to display their minis alongside the new mini in
Carlisle city centre on July 7th, 2001.
Over 25 classic minis were on display, drawing crowds
in to see us on a fine Saturday morning.
On display as special attractions included Eddie
Bulga's custom mini pickup and Nigel Lamb's original 1959 Mini MkI.
Many of minimaster's customers and friends also displayed their minis,
attracting attention from the media and mini fans.
Preparations for many had started days before the event
with careful cleaning and polishing. Our minis underwent a major tidy up,
and all the others on display were even more immaculately prepared.
We took our S-Works, black RSP Cooper-S, green RSP, Mini40,
and 1275GT. Also there were a green S-Pack Cooper and a blue Mini-35
recently completed by Minimaster's Mini Renovation team (and have
since been sold).
We all met in Bits Park at 9am, where we were met
by the new mini being shown at the launch.
For many, this was the first chance to look around
it and "kick its tyres". and we were privileged to be some of the
first to see it on its launch debut. First impressions were generally
favourable, though many questioned it being called a mini.
At 9.20am, we all headed for the city centre, pausing
at the entrance in a very long queue waiting for the bollards to be
removed. This caused a small traffic jam, gridlocking the one-way
system at the back of Bulloughs!
Even at this time, much interest in the new and
classic minis was raised, along with a few laughs at having caused
some amount of chaos with the Carlisle traffic.
The minis were all lined up to form a corridor for the new mini
which created an amazing effect. Each of the minis on show was
individually unique. Fortunately there was sufficient room between
the cars so that people could wander around them - there seemed to be
a lot of interest in every one of them.
Many visitors recounted tales of their "first mini", many of
whom had passed their test in one. Others had various amusing
experiences, and one person asked philosphically how many people
here had been conceived in one!
We were all kept very busy with people asking questions and
wanting to know more about the minis and minimaster.
Everyone though, seemed to be involved, and all enjoyed
the friendly atmosphere, the gossip and getting to meet lots of different
people - and of course having the chance to show off their mini.
There was an example of each of the types of minis
that were once available: from custom mini pickups, to vans, to estates,
to saloons, to convertibles, to new Coopers and to anniversary limited
editions. We had a mini-30, a mini-35 and a mini-40. There were
two S-Works: ours and one from Gretna. There was a MkI (1959),
a Neon, a 1275GT, a rally sprint car, two RSPs and of course,
the new mini!
After the event, we all returned to Lloyds BMW
on Kingstown to a BBQ and to see the other minis in the showroom. There
was also a presentation for the best turned out classic mini.
The accolade went to Nick Cripps from Keswick with a white mini-30. His
prize: a Mini Cuckoo clock!
Thanks to all our friends who attended and turned
out with such nicely prepared minis. And thanks to Lloyd Motor
Group, in particular Collin Dickson (Head of PR) and Gary
Bingley (Dealer Principal for the New Mini) for involving us in the
launch of the new mini.
And the feedback:
In general, everyone agreed that it was a nice car that looked well
engineered and be definitely a contender in the hot hatch market.
However, the general feeling was that it was a BMW and not a real
mini, and some questioned whether it should inherit the badge and
the heritage.
From our point of view, we think its a bit big
to be a "mini", but we still think it will be a winner, and we
can see that many of the design philosophies of the mini have
been well incorporated (possibly even too well) and its flaws fixed
(where's the rust going to come from?!?). But we feel that it
will have to earn its own mark - so we hope it will be successful
in its own right, and win for Great Britain in future motor
sport events.
Good Points:
- Stylish
- Solidly built with a quality finish
- Well engineered
- Discs all round
- Good access to engine
- Pleasant and comfortable in the cockpit
Bad Points:
- Small boot
- Not much room in the rear
- Inferior front seat adjusters
- Interior a bit "plasticy"
- Quite a big and bulky car